There is reason to be optimistic though.
Cookie-based system to track your activity across clicks
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The most obvious trend is continued growth in AI search usage. As more people discover tools like ChatGPT, Claude, and Perplexity, and as these tools improve their interfaces and expand capabilities, the percentage of information-seeking behavior flowing through AI models will increase. This doesn't necessarily mean traditional search engines will disappear, but it does mean the traffic pie is being redivided, with AI search claiming an expanding slice.
Любовь Ширижик (Старший редактор отдела «Силовые структуры»)